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Rich Distributing has been a long standing family owned business. After surviving a devastating car accident in 1970, Bill Rich endured years of chronic pain, burns, and scarring with little relief. In 1987, a veterinarian suggested MSM, which eased his joint pain in days and gradually improved scarring. Inspired, Bill created the first MSM topical products, launching a legacy now continued by his nephew, Gavin, to help others achieve better health inside and out.